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Casa Canvas

Real Estate / Property Marketing

Casa Canvas

Real Estate / Property Marketing

Introduction:

Casa Canvas is a dynamic real estate agency dedicated to helping individuals and families discover their dream properties with ease. Operating in a competitive housing market, they wanted to move beyond traditional client acquisition methods and embrace a digital-first approach. Their goal was to transform their web presence into a lead-generating asset that not only showcased available listings but also delivered a seamless browsing and inquiry experience.

Project Objectives

  • Build a high-converting real estate funnel using GoHighLeve
  • Highlight core services like property listings and home consultation.
  • Streamline lead generation through automated form integration
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Challenges Faced

  1. Outdated UI/UX Design: The old website layout lacked visual appeal and didn’t guide users toward taking action. There were no strong CTAs, and navigation was confusing for both buyers and sellers.
  2. Low Lead Conversion Rate: Visitors were browsing but not converting. The site didn’t have structured forms or lead magnets to capture interest or contact details efficiently.
  3. No Automation in Place: All inquiries were handled manually through WhatsApp or email, leading to delays, missed follow-ups, and lost sales opportunities.
  4. Mobile Responsiveness Issues: A significant portion of traffic came from mobile devices, but the previous site had no mobile-first optimization — causing high bounce rates.
Industry: Real Estate
Location: United States
Services: Funnel Design
Industry: Real Estate
Location: United States
Services: Funnel Design

Solutions Implemented

  1. Custom Funnel Development: We created a fully tailored GoHighLevel funnel with a bold hero section, clear navigation, and eye-catching call-to-action buttons to guide visitors.
  2. Lead Capture Integration: Smart contact forms were connected to GHL CRM for automatic lead collection, tagging, and follow-up sequences via email/SMS.
  3. Property Showcasing Module: A featured listings block was added with image previews, price tags, and inquiry CTAs to help visitors explore current offerings.
  4. Trust Building Elements: We strategically placed testimonial sliders, stats (e.g., homes sold), and newsletter signups to boost credibility.
  5. Mobile & SEO Optimization: The entire funnel was designed to load fast, adapt to mobile screens perfectly, and be indexed effectively for local real estate searches.

Results:

  • 500+ leads generated in the first 60 days
  • 60% boost in user engagement from mobile devices
  • Response time dropped to under 5 minutes due to auto-CRM triggers
  • Improved brand image with a sleek, professional funnel presence
Conclusion:

The Casa Canvas project delivered a dramatic improvement in lead quality, brand reputation, and customer journey. The GoHighLevel-powered funnel now acts as a 24/7 sales assistant — driving property inquiries, automating communication, and showcasing Casa Canvas as a reliable real estate brand in the digital world.