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Health Hub

GoHighLevel Medical Appointment Funnel

Health Hub

GoHighLevel Medical Appointment Funnel

Introduction:

Health Hub is a modern medical clinic committed to providing quality healthcare through a team of specialists across multiple departments. While their offline reputation was growing, their digital presence didn’t reflect the same level of professionalism or functionality.

They partnered with us to build a clean, conversion-focused funnel using GoHighLevel — aimed at automating appointment booking, presenting their staff and services clearly, and offering patients a seamless mobile experience that encourages action and builds trust.

Project Objectives

  • Build a mobile-optimized appointment funnel.
  • Highlight services and specializations visually.
  • Introduce doctor profiles and testimonials.
  • Set up automated lead follow-up via GHL CRM.

Challenges Faced

  1. Unclear Booking Journey: Patients had no direct way to book appointments or filter by doctor or department — causing friction and drop-offs.
  2. Lack of Trust Elements: The old site didn’t include patient testimonials, care policies, or specialist profiles to build credibility.
  3. Manual Handling of Leads: All appointment requests were processed manually, slowing down response time and follow-ups.
  4. Non-Mobile Friendly Design: The previous site was not responsive, leading to poor user experience on smartphones — where most traffic came from.
Industry: HealthCare
Location: United Kingdom
Services: Lead Automation
Industry: Real Estate
Location: United Kingdom
Services: Lead Automation

Solutions Implemented

  1. Structured Booking Interface: Designed an easy-to-navigate booking form where patients could directly choose their preferred doctor or department with a few clicks.
  2. Specialist Highlights Section: Displayed top doctors along with their photos and areas of expertise — helping patients make informed decisions.
  3. Visual Trust Builders: Integrated testimonials, trust badges, and success stats to establish authority and boost confidence in the clinic’s services.
  4. Newsletter & Blog Setup: Added a blog section and newsletter signup to engage users, improve search presence, and retain patients through email follow-ups.
  5. Mobile Optimization & Load Speed: Ensured seamless performance on all devices with fast-loading pages and responsive layouts, reducing bounce rate significantly.

Results:

  • 280+ appointments booked within the first 45 days.
  • Bounce rate reduced by over 35%.
  • Lead response time dropped to under 5 minutes.
  • Stronger patient trust and brand perception through testimonials & design.
Conclusion:

With a smartly structured GoHighLevel funnel, Health Hub now provides patients with an easy, efficient, and trustworthy online experience. The clinic’s digital transformation empowered them to automate bookings, engage visitors through content, and convert traffic into loyal clients.