Propella is a real estate and construction brand focused on providing luxury homes, custom builds, and affordable housing solutions. Their mission is to offer clients an end-to-end property experience — from selecting a pre-built home to planning a custom build. Despite having a strong offline portfolio, they lacked an online system that could capture leads, educate prospects, and convert visitors into buyers.
Project Objectives
Lack of Lead Automation: The absence of an automated follow-up system resulted in missed opportunities and delayed client engagement, impacting overall conversion rates.
Outdated Website Design: The previous site lacked modern aesthetics and failed to convey the premium and luxurious essence of Propella’s brand and property offerings.
Poor Navigation Structure: Users found it difficult to explore various property types and budget packages due to a confusing and cluttered navigation experience.
Missing Trust-Building Elements: The site did not include essential credibility markers like client testimonials, high-quality portfolio visuals, or clear calls-to-action—leading to reduced user confidence and lower engagement.
Tailored Real Estate Funnel: Developed a fully customized, visually engaging sales funnel on GoHighLevel, designed specifically for the real estate niche, featuring dynamic visuals and strategically placed CTAs to guide user action.
Clear Budget Plan Sections: Introduced transparent pricing tiers for home-building packages, empowering users to self-qualify and make informed decisions more efficiently.
Automated Lead Capture: Integrated inquiry forms directly with the CRM, enabling instant SMS and email follow-ups, as well as smart lead tagging for better segmentation and nurturing.
Enhanced Trust Elements: Embedded authentic client testimonials, key property statistics, and a live portfolio slider to establish trust and showcase Propella’s expertise.
The Propella funnel project turned a traditional real estate offering into a high-converting digital experience. With smart segmentation, pricing clarity, and GHL-based automation, Propella now enjoys a steady flow of qualified leads — while positioning itself as a modern and accessible real estate brand.
